Must My Wannabe Influencer Friend Stop Using Me for Content?

One Side: One Friend's Perspective

At times I'm recorded while I’m eating. It's jarring to spot myself on her Instagram – it feels like a jumpscare.

My best friend of a decade, she, labels herself the “creativity monarch”. It can be amusing for a bit, but it weighs on our friendship.

She is an extrovert, there's a constant urge the need to document everything all the time. During meals out, she says, “The camera eats first,” and takes photos with the flash on, which makes me cringe. It's unpleasant when other people see her posing or filming – I get vicarious awkwardness. Another annoyance is because meals lose their warmth.

She's not quite an influencer yet, but she is trying to be. She makes video blogs about living in our city, her daily routine, and her styling career. Her content is good, credit where it's due, but I don’t want to be involved. Sometimes she films me while dining, or simply tagging along. I’ll see myself on her Instagram afterwards, and it pops up like a jumpscare: I might be no makeup on, making a strange expression or photographed while eating. It’s uncomfortable.

Marielle also anticipates that I will to record her at inopportune moments. Often I'm in conversation to another person, or we’ll just be hanging out in the street. I feel like our friendship has turned into me serving as her unpaid videographer. She could easily employ someone if she wanted high-quality content. When I brought up my unease about this arrangement, she brushed it off. She’s taken me to a couple of industry functions, which were appreciated, but that doesn't compensate for all the energy I invest helping her create material.

I’m grateful that Marielle has helped me with my design career, but I resist our friendship to become just a ledger of favours. I don’t feel she’s fake or dishonest, but sometimes I feel that if recording starts, we will begin acting in a way that presents a favorable image for her vlog.

Her directive is, “OK, look happy!” and record me smiling with someone. It’s so silly. It's crucial her to understand that our decade-long friendship still has limits. I enjoy being with her, but I also want to enjoy it without being recorded, edited, or shared for an audience. I’m not a prop for her online persona.

The Defence: The Content Creator's View

I want Beth to see that the creations we make together can get us a foot in the door.

I am passionate about creating videos. It’s not just a pastime; it's integral to who I am. Producing content and documenting experiences online allows me to express myself and connect with people in new ways.

I wouldn't label myself as a professional creator yet, but it’s smart to make money from your passions. I admire people on social platforms who pull off that aesthetic of informal, self-made film-making.

Content creation is my interpretation of engaging with life: noticing the nuances, sharing them with an audience that values the art behind it. I never intend to make my friend uneasy. Bringing her to professional gatherings was my method of offering access, giving her a opportunity to witness behind-the-scenes moments that could help her professional path too. That isn't leverage, it’s just being pragmatic.

I would take her to these events even if she refused to assist me, but I want her to see the benefits the content we create together can get us: a foot in the door. I understand not all people enjoys being filmed, but often spontaneity is what makes material genuine. Appearing on video occasionally is part and parcel of being my companion. I would delete anything she asked, but she hasn't made such a request yet.

I don’t expect anyone to be my personal videographer, but companions help each other in small ways. My assumption was recording a short video here or there would be fun for Beth. Innovation flourishes in collaboration, and having my friend around makes endeavors lively and enjoyable. I don't compel her to participate in anything, and I’d never deliberately embarrass her. But creating content jointly sometimes is part of how I record our time together.

I value our friendship deeply and don’t want making videos to drive a wedge between us. I’m willing to find middle ground: like requesting permission before recording, and avoiding shots that might make her self-conscious.

This is not about control, it’s about expressing my perspective while still respecting hers. Obviously making content is not a replacement for genuine friendship: it's merely part of how I live my life and I desire her to be involved in a way that’s agreeable for each of us.

The Jury: Reader Opinions

Should Marielle stop filming herself and her friend when they are out together?

There’s nothing more uncomfortable than having a friend point a camera at you. I understand that it's her job, but I don’t make friends come to my work. Maybe she can find influencer friends to create content with. With the dark, looming future of technology, personal relationships are the only thing we have – cherish them!
A respondent, 25

When pursuing something professionally, you can’t ask your friends for assistance every time, even if they have helped previously. While she enjoys creating, that doesn’t mean everyone around her is content. She must to respect Beth’s personal space.
Ankit, 26

She may enjoy making content and displaying her life online, but it’s not for everybody. It’s nice she has helped her friend professionally, but she must to hear what her friend desires.
Emma, 27

It sounds like you value each other, so hold on to that and make sure it’s the focus in your relationship. Foster some authentic experiences, where true emotions are preserved, not online archives. Even celebrities who seem to reveal their worlds actually have more privacy than it appears.
Sarah, 53

She seems to be not fully engaged nor genuine when they're together – she's on the job. Each appears unsure as to what’s reasonable. The solution lies not in trying to alter one another, but in each establishing defined limits around what feels acceptable to them and seeing if there is an mutually agreeable middle ground.
A final view, 71

Your Turn to Be the Judge

Consider this question: is Marielle over-exposing their bond?

Debra Evans
Debra Evans

A seasoned travel writer with over a decade of experience exploring luxury destinations and sharing expert insights on elite travel.